Our names are central to who we are as individuals, and getting people's names right is crucial to helping people feel seen, included and valued. The Say My Name campaign started as a simple idea from a creative individual and grew into a proud achievement for a team. The team is now furthering inclusion and respect by using Say My Name - an initiative encouraging people to add the phonetic pronunciation of their name to their email signature. This is a simple, elegant idea to make all colleagues feel included.