DVLA Vehicle Tax Evasion Campaign 2020, Driver and Vehicle Licensing Agency
This nomination is to recognise DVLA's work to tackle vehicle tax evasion. The agency has a long-term strategy to keep vehicle tax evasion low, and uses a wide range of prevention and enforcement measures to remind motorists of their legal duties to pay vehicle tax on time. Using an evidence-based approach, DVLA planned and delivered a fully integrated behaviour change communications campaign at the start of 2020 using communications targeted to the highest evasion areas in the UK.