The ‘Our NHS’ allied health and nursing recruitment campaign attracted over 30,000 people to express interest in an NHS career in just six weeks. UCAS reported an increase of 24,810 applications.

Developed and delivered by a multi-disciplinary team of communications professionals, the campaign supported the government's major pledge to build the NHS workforce of the future, by attracting 76,000 nurses and primary care staff into training. This fully integrated campaign used real NHS staff to tell the story of their interesting, demanding, varied and rewarding careers, helping our community back to health. It combined proactive campaigning with direct digital communication to maximise numbers going on to apply for training.